The First Shampoo (Thermal Straightening) – For Approved Salons

The First Shampoo by Sweet Hair Professional is the world’s first thermal straightening shampoo, designed exclusively for salon professionals. This innovative formula delivers faster, healthier, and longer‑lasting straightening results, reducing application time while maintaining shine, softness, and a natural finish.

✨ Key Benefits

• Time efficiency: Cuts straightening application time by up to 60 minutes.
• Professional results: Leaves hair shiny, soft, and naturally straight.
• Versatility: Effective on colored, bleached, afro, and blonde hair when applied correctly.
• Certification: Salons can earn Sweet Authority Certification through training programs.

🧴 Application – How to Use

1. Diagnosis – Assess hair type and chemical history.
2. Preparation – Wash with Deep Clean Shampoo, dry 50–70%.
3. Application – Apply The First Shampoo evenly through strands (no scalp rubbing, no added water).
4. Thermal Activation – Use a flat iron at the recommended temperature:
   • Thin hair: 145–165 °C
   • Medium hair: 150–180 °C
   • Thick/dry hair: 165–185 °C
5. Average Time: 14–25 minutes depending on hair type.
6. Product Quantity:
   • Short hair: 50ml (2 pumps)
   • Medium hair: 75ml (3 pumps)
   • Long hair: 100ml (4 pumps)
   • Extra‑long hair: 125ml (5 pumps)
7. Finishing – Rinse thoroughly, apply Touch of Silk, dry completely, and style.

👑 Why Salons Choose The First

• Exclusive technology trusted in over 75 countries.
• Reduces stylist effort while elevating client satisfaction.
• Provides premium results with less time in the chair.
• Backed by Sweet Hair Professional’s global training and certification programs.